Skip to Content

Monthly Archives: December 2017

Agreement on Plans to Merge Koepon & CRI

The boards of directors of Koepon Holding BV and Cooperative Resources International (CRI) have reached agreement on a plan to merge their organizations. The agreement is non-binding, and subject to due diligence and other customary conditions, including receipt of requisite governmental and other consents and approvals. Once completed, final agreement will be conditional upon approval by both boards of directors as well as the delegates of CRI. If successful, the organizations plan to formalize the merger by mid-2018.

Both Koepon and CRI, through Alta Genetics and GENEX, are global providers of bovine genetics and related services. Similarly, Koepon and CRI subsidiaries, Valley Ag Software and AgSource, provide herd management and information services to dairy producers. Koepon and CRI also have other businesses centered around services and products for agricultural producers. Koepon is privately owned, and CRI is  cooperatively-owned by its farmer-members. CRI cooperative operations will be maintained as part of the merged entity. The new organization will be incorporated and headquartered in Wisconsin.

About CRI:

CRI (, a member-owned holding cooperative headquartered in Shawano, Wisconsin, is the global leader in delivering excellence, innovation and value to members and customers. This mission proclaims CRI’s position in the agriculture industry and commitment to those linked to the land through plant and animal production. CRI serves members and customers through diverse business segments: AgSource provides agricultural testing and informational services that transform meaningful data into innovative solutions; GENEX is a trusted provider of innovative excellence in cattle genetics; and MOFA GLOBAL develops superior quality assisted reproductive technologies. Employees from all segments live the values of innovation, integrity, leadership, quality and stewardship.

About Koepon Holding:

With strong roots in dairy farming through Pon family ownership, Koepon Holding ( today is a vibrant combination of enterprises focused on creating value for beef and dairy producers worldwide.  Through leading genetic improvement programs and reproductive services (Alta Genetics), insight rich dairy management software (Valley Ag Software), and premium calf nutrition products (SCCL), Koepon positively impacts the performance and results of beef and dairy producers.  The company is fueled by the passion and pride of a worldwide team of talented and energetic people who focus daily on creating value and delivering results for their client partners.

For more information contact Cees Hartmans, CEO Koepon at or Keith Heikes, CEO CRI at

1 Continue Reading →

December 2017 specialty sire lists

No matter what genetic plan you’ve put in place on your farm, we have daughter-proven and genomic-proven bulls to meet your goals.

We have access to all you need in one place. You can find lists to download and print with any of Alta’s Holstein and Jersey specialty sires. Below, you’ll find A2A2, polled, outcross, robot-suited and kappa casein sires. There is also with DWP$ and WT$, milking speed, and registry status listings and info on our highest fertility beef bulls to be used for terminal dairy crosses.

Work with your trusted Alta advisor to customize your genetic plan using our Advanced Bull Search or Alta GPS.
8 Continue Reading →

Not all genomic sires are created equal

Genomic proofs give us the confidence to use exciting sires sooner! Be assured that these bulls will deliver on their genetic promises, since genomic testing provides an immediate reliability of nearly 70% for production, health and conformation traits.

You might be wondering, what are the different genomic sire options? Let’s break them down…

Alta Advantage logo for Facebook


Our 23 newest bulls are available only to our Alta ADVANTAGE partner herds. These Alta ADVANTAGE only sires offer diverse trait specialties and elite rankings on many customized genetic plans.

New, young bulls simply don’t produce enough semen to be readily available to all farms around the globe. So while we work to build semen inventory, we give our loyal Alta ADVANTAGE partner herds priority access to these elite, new sires that best fit their customized genetic plans.

G-STAR lgo for Facebook


Once a bull has made enough semen he is added to the G-STAR sire list. With 30 new G-STAR bulls this proof round, these sires are readily available to everyone. This groups includes a wide array of outliers for various production, health and type traits. From this elite list, you can find a great selection of bulls to fit your genetic plan.

Alta FUTURE STAR logo for Facebook


About a year after a bull is first released, we know results for both sire fertility and calving ease. We gather this data, analyze the results, and award the FUTURE STAR designation to only the bulls that prove themselves above average for sire fertility and less than 8% for sire calving ease and sire stillbirth.

This proof round, 13 bulls earned their FUTURE STAR status. This means they gained enough pregnancy check observations to prove their high fertility CONCEPT PLUS status. Plus, they have enough offspring born to prove their easy calvings.

FUTURE STARS are the way to go if you want the benefits of elite genomics, but prefer the added reliability of proven sire fertility and calving ease. You may give up some production and health as compared to the available G-STAR or ADVANTAGE only sires, but you gain peace of mind knowing that you’re upping your chances for a pregnancy and a live calf resulting from an easier calving.

Because of the known calving ability, FUTURE STARS are ideal options to use on heifers.

Now that you know the difference between each genomic sire option, and the progression a bull could make as he matures, compare the average genetic level of each group in the table below. You’ll see that the newest, Alta ADVANTAGE bulls have the highest genetic averages, followed by the G-STAR sires, and then by the more highly reliable FUTURE STARS.

Alta ADVANTAGE Only2743156777582.062.121.307.
FUTURE STAR2547136265501.481.591.

It’s also important to note that every single bull atop our current daughter-proven list was once a part of the genomic-proven lists. The track record is significant for our current genomic favorites. Each proof round, we see these genomic bulls deliver on their initial predictions, and eventually graduate to daughter-proven success.

With that in mind, have confidence to use a team of sires from the Alta ADVANTAGE, G-STAR or FUTURE STAR lists. You’ll optimize future profitability by selecting a group of bulls that meet your customized goals for production, health and conformation.

0 Continue Reading →

Daughter-proven options to fit your genetic plan

When it comes to sire proofs, is high reliability part of your genetic plan? If so, select from several different sire options atop our daughter-proven lineup that are either new to the proven ranks or have just added new daughter information.

These bulls offer a wide range of trait specialties to fit many different customized genetic plans.

11HO11478 AltaLEAF | AltaOAK X TRIGGER X PLANET | CP | 2689 TPI

  • Perfect balance of production, health, fertility and type
  • Improved on pounds of milk and fat, PL, DPR and type with new daughters added
  • Moderate sized cows with wide rumps, and excellent udders
  • #8 daughter-proven TPI sire in the industry


  • Now over 3.00 for UDC – outstanding, high, wide rear udders and strong fore udder attachments
  • Moderate-sized cows with great balance of dairyness and strength
  • International producer favorite!

11HO11337 AltaCAIN | MAUI X INDIANA X LEVI | CP | 2560 TPI

  • Fat yield improver and low somatic cell score
  • High fertility Concept Plus status paired with excellent daughter fertility traits
  • Outcross sire with functional conformation traits on moderate sized cows


  • Health and type trait specialist
  • A high fertility Concept Plus sire that’s also at an elite 4.1 DPR!
  • Stylish, high type daughters with outstanding udders (+3.11 UDC)

11HO11419 AltaLEGAL | MOGUL X PLANET X LYNCH | CP | 511 | 2525 TPI

  • Production specialist
  • Great milk yield and outstanding components
  • Functional type traits, with excellent height and width of rear udders


  • Medium-sized cows with great dairyness
  • Type, udder and foot & leg improver
  • A high fertility sire with low calving ease


  • Health trait specialist at 8.2 PL
  • Fertility leader at 5.2 DPR and with the coveted Concept Plus high fertility sire status
  • Moderate stature, youthful cows with great dairyness


  • New graduate from Future Star status – with high sire fertility and low calving ease
  • Tall, long, stylish cows
  • Youthful, well-attached udders – protect for short teats
0 Continue Reading →

Download the BullSearch App

For the best experience on a mobile device, download the Bull Search App

Download the App
Go to desktop site anyway