Our 4-EVENT COW Approach

Cows that are trouble-free and profitable are every farmer's dream. At Alta, we like to call these 4-EVENT COWS because they only have four events on their cow card: FRESH, BRED, PREG, and DRY. 

Backed by our team of advisors, we couple expert support and consultation with our lineup of hand-selected products, tools, and services to help you create these profitable cows that drive your success.

FRESH
BRED
PREG
DRY

Fresh

Creating trouble-free cows and calves starts in the maternity pen. We partner with you to create healthier calves through improved colostrum management strategies and set fresh cows up for success in their next lactation by improving calcium levels.

Bred

Genetics are one of the most valuable investments in your future. When you partner with Alta, we work with you to create a custom genetic plan that ensures every breeding is helping you create your best future herd.

Pregnant

Getting cows pregnant and fast is a goal for every operation. At Alta, we couple expert consultation with our lineup of high-fertility sires and activity monitoring solutions to help your cows get pregnant faster.

Dry

Set cows up for success in their next lactation. Our team at Alta partner with you to utilize state-of-the-art activity monitoring solutions that help your cows seamlessly transition from DRY to FRESH.

FRESH
BRED
PREG
DRY

Fresh

Creating trouble-free cows and calves starts in the maternity pen. We partner with you to create healthier calves through improved colostrum management strategies and set fresh cows up for success in their next lactation by improving calcium levels.

Bred

Genetics are one of the most valuable investments in your future. When you partner with Alta, we work with you to create a custom genetic plan that ensures every breeding is helping you create your best future herd.

Pregnant

Getting cows pregnant and fast is a goal for every operation. At Alta, we couple expert consultation with our lineup of high-fertility sires and activity monitoring solutions to help your cows get pregnant faster.

Dry

Set cows up for success in their next lactation. Our team at Alta partner with you to utilize state-of-the-art activity monitoring solutions that help your cows seamlessly transition from DRY to FRESH.

Create Your Best Future Herd with Genetics from Alta

Boosting profitability through genetic improvement is our passion. Our team of expert Alta advisors partners with you to combine our extensive lineup of sires with genetic strategies that are customized to meet your goals.

Dairy Genetics

Dairy Genetics

Dairy genetics are at the core of our business. We partner with you to build custom genetic plans that utilize our extensive lineup of dairy sires to create your best future herd.

Beef x Dairy

Beef x Dairy

Beef x dairy strategies provide irreplaceable opportunities to boost your bottom line. We help you maximize results through creative beef x dairy strategies and solutions.

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Beef Genetics

Pounds drive profitability! We work with you to boost genetic progress and create progeny that thrive using our wide variety of well-rounded and balanced beef sires.

Products That Impact Your Herd’s Success

Monitoring System

Alta COW WATCH Activity Monitoring System

Our team helps you make more data-driven decisions that improve repro and the health and welfare of your herd with the help of our state-of-the-art Alta COW WATCH activity monitoring system.

Colostrum

Alta FRESH START Colostrum

Colostrum is not a choice, it's a necessity. We help create strong colostrum protocols that utilize our safe, effective whole bovine colostrum powder to set calves up for success from day one.

RumiLife CAL24

RumiLife CAL24 Calcium Boluses

Calcium levels in cows decline drastically after calving, putting them at risk for hypocalcemia. We partner with you to strategically utilize RumiLife® CAL24™ calcium boluses to boost calcium levels and prevent fresh cow issues.

Why Farmers Trust Alta

Backed by more than 100 years of history in the bovine industry, Alta has grown to be one of the industry's world-leading genetics companies and providers of custom herd management solutions. With a mission to create value, build trust, and deliver results, we passionately partner with thousands of progressive beef and dairy farmers globally, representing millions of cows to improve herd profitability.

Our TRUE BLUE culture and commitment to our clients is what sets us apart from the rest. Driven by our passion, we prioritize creating strong relationships that last through transparency and trustworthiness in everything we do. When you choose to partner with Alta, we promise to deliver not only proven products that work, but also the expertise and support you need to drive success.