--- title: About Alta Genetics | Trusted Partner in Custom Cattle Genetics description: Alta Genetics delivers custom beef and dairy solutions backed by global innovation and local expertise. Learn how we help producers improve herd profitability. --- - [Dairy Bull Search](https://bullsearch.altagenetics.com/us) - [Beef Bull Search](https://altabeef.com/search/breed) - [Choose Country](https://map.altagenetics.com/) [![Alta-Blue-RGB](https://us.altagenetics.com/hs-fs/hubfs/Alta_Genetics_June2025/Logo/Alta-Blue-RGB.png?width=144&height=33&name=Alta-Blue-RGB.png "Alta-Blue-RGB")](https://us.altagenetics.com/?hsLang=en) - [Dairy Genetics ](https://us.altagenetics.com/dairy?hsLang=en) - [Beef x Dairy ](https://us.altagenetics.com/beef-dairy?hsLang=en) - [Beef Genetics ](https://us.altagenetics.com/beef?hsLang=en) - [Products ](https://us.altagenetics.com/products?hsLang=en) - Education - [About ](https://us.altagenetics.com/about) - [Contact Us ](https://us.altagenetics.com/contact?hsLang=en) [Contact Us](https://us.altagenetics.com/contact?hsLang=en) - [Dairy Genetics ](https://us.altagenetics.com/dairy?hsLang=en) - [Beef x Dairy ](https://us.altagenetics.com/beef-dairy?hsLang=en) - [Beef Genetics ](https://us.altagenetics.com/beef?hsLang=en) - [Products ](https://us.altagenetics.com/products?hsLang=en) - Education - [About ](https://us.altagenetics.com/about) - [Contact Us ](https://us.altagenetics.com/contact?hsLang=en) - [Dairy Bull Search](https://bullsearch.altagenetics.com/us) - [Beef Bull Search](https://altabeef.com/search/breed) - [Choose Country](https://map.altagenetics.com/) # Boosting herd profitability with custom solutions. ![Alta](https://2474026.fs1.hubspotusercontent-na1.net/hubfs/2474026/Alta_Genetics_June2025/Image/Alta-White_withMission%20(1).svg) ## Who We Are Alta Genetics is a global leader in the production, marketing, and distribution of beef and dairy cattle genetics, with retail operations in 13 countries and wholesale partners in more than 55 countries. We provide consulting services and solutions that range from activity monitoring to calf nutrition, reproduction, and herd management programs. Through industry-leading training and development programs, we aspire to be the most resourceful, valuable, and trusted partner for progressive dairy farms and beef ranches. ![Walking Freestall Alley](https://us.altagenetics.com/hs-fs/hubfs/Walking%20Freestall%20Alley.jpg?width=2000&name=Walking%20Freestall%20Alley.jpg) ## Create Value. Build Trust. Deliver Results. #### This isn't just our mission; it’s a promise we make to farmers just like you every day. Backed by a team of experts, we love and live this business and industry. We take our role as a partner to progressive dairy and beef farms seriously, prioritizing strong long-term relationships that last generations. We’re able to build these strong bonds because we deliver on our promise to create value, build trust, and deliver results.   ## We're Proud to Be Different ![Custom Genetic Plans](https://us.altagenetics.com/hs-fs/hubfs/Custom%20Genetic%20Plans.jpg?width=700&height=467&name=Custom%20Genetic%20Plans.jpg) ### Experts in Custom Genetic Plans Forget the days of using generic industry indexes to choose sires! We use real-time data, cutting-edge technology, and industry expertise to create genetic plans that are designed to accelerate genetic progress and deliver measurable results for your operation. ![4-EVENT COW](https://us.altagenetics.com/hs-fs/hubfs/4-EVENT%20COW.jpg?width=700&height=457&name=4-EVENT%20COW.jpg) ### The 4-EVENT COW Approach Cows that are trouble-free and profitable are every farmer's dream, and it's our mission to find solutions that create this kind of cow for our clients. Every product, tool, and service we offer has been carefully selected to help cows reach their full potential. ![Farmer Talking with Alta People](https://us.altagenetics.com/hs-fs/hubfs/Farmer%20Talking%20with%20Alta%20People.jpg?width=700&height=467&name=Farmer%20Talking%20with%20Alta%20People.jpg) ### Our Commitment to Farms You deserve more than just having a product delivered to your door. When you choose Alta, you gain access to our TRUE BLUE team of experts who provide on-the-ground support and long-term strategies to help improve herd performance and overall profitability. ## Our History: A Journey 100 Years in the Making ## We’re proud of our rich history Select a year: Select a year: 1910 1940-1950 1968 1975 1975 1985 1986 1988 1993 1995 1996 2000 2000 2000 2001 2018 ## We’re proud of our rich history 1910 1940-1950 1968 1975 1975 1985 1986 1988 1993 1995 1996 2000 2000 2000 2001 2018 ![1910](https://us.altagenetics.com/hs-fs/hubfs/1910.png?width=600&height=450&name=1910.png) 1910 ### Carnation Farms is formed 1940-1950 ### Carnation Farms incorporates a breeding division to sell quality bulls throughout the US ![1968](https://us.altagenetics.com/hs-fs/hubfs/1968.png?width=600&height=450&name=1968.png) 1968 ### Doug Blair creates the Western Breeder Service in Canada ![1975-2](https://us.altagenetics.com/hs-fs/hubfs/1975-2.png?width=600&height=450&name=1975-2.png) 1975 ### Western Breeders Service begins marketing Holstein semen ![1975-1](https://us.altagenetics.com/hs-fs/hubfs/1975-1.png?width=150&height=200&name=1975-1.png) 1975 ### Wijnand Pon begins marketing Canadian Holstein semen in the Netherlands ![1985](https://us.altagenetics.com/hs-fs/hubfs/1985.png?width=600&height=450&name=1985.png) 1985 ### Landmark Genetics is formed in the US, replacing Carnation Farms’ breeding division ![1986](https://us.altagenetics.com/hs-fs/hubfs/1986.png?width=600&height=450&name=1986.png) 1986 ### Alta Genetics is formed, specializing in embryo transfer research ![1988](https://us.altagenetics.com/hs-fs/hubfs/1988.png?width=600&height=450&name=1988.png) 1988 ### Western Breeders Service merges with Alta Genetics ![1993](https://us.altagenetics.com/hs-fs/hubfs/1993.png?width=600&height=450&name=1993.png) 1993 ### Alta Genetics becomes publicly traded on the Toronto Stock Exchange ![HandShake-blue-1](https://us.altagenetics.com/hs-fs/hubfs/Icons/HandShake-blue-1.png?width=150&height=112&name=HandShake-blue-1.png) 1995 ### Alta Genetics merges with Landmark Genetics ![1996](https://us.altagenetics.com/hs-fs/hubfs/1996.png?width=150&height=200&name=1996.png) 1996 ### Koepon Holding in the Netherlands and Alta Genetics begin a joint venture ![2000-1](https://us.altagenetics.com/hs-fs/hubfs/2000-1.png?width=600&height=450&name=2000-1.png) 2000 ### Koepon Holding purchases Alta Genetics, making Alta the world's largest privately owned AI company ![2000-1](https://us.altagenetics.com/hs-fs/hubfs/2000-1.png?width=600&height=450&name=2000-1.png) 2000 ### Alta grows into 13 retail countries with production centers in 6 countries ![2000-2](https://us.altagenetics.com/hs-fs/hubfs/2000-2.png?width=600&height=450&name=2000-2.png) 2000 ### The Alta ADVANTAGE program is formed, revolutionizing the way farmers approach dairy genetic planning ![Alta-CONCEPT-PLUS-1](https://us.altagenetics.com/hubfs/Imported_Blog_Media/Alta-CONCEPT-PLUS-1.svg) 2001 ### Alta develops Alta CONCEPT PLUS, a first-of-its-kind sire fertility evaluation ![2018](https://us.altagenetics.com/hs-fs/hubfs/2018.png?width=600&height=450&name=2018.png) 2018 ### Koepon Holding and CRI merge to form URUS ## Today’s World-Leading Genetics Partner Over the course of our 100+ year history, Alta has remained steadfast in our mission to create value, build trust, and deliver results for our clients. To meet the needs of our clients around the world, we have continually expanded our operations and offerings, growing into one of the industry's world-leading genetics companies. #### 1,000+ Bulls Marketed Globally With more than 650 beef sires and 350 dairy sires marketed globally, Alta is able to easily meet the genetic needs of our clients around the world. #### 13 Retail Market Locations, 55+ Wholesale Markets Alta's retail market teams and passionate distributors bring TRUE BLUE expertise and trusted products and services to farmers around the world. #### 900+ Employees Worldwide Backed by the industry's best and brightest, our TRUE BLUE team helps our clients around the world meet their goals and maximize profitability. #### 11 Labs Worldwide Backed by more than 65 technicians, these labs ensure that each straw of semen is of the highest quality. #### 32,000,000+ Units Produced Annually Packed with elite beef and dairy genetics, each unit of semen is carefully prepared and shipped around the world to our clients. #### 30,000+ Semen Quality Control Checks Completed These checks allow us to identify and discard any unit of semen that doesn’t meet our standards, ensuring our clients receive only the best. ![RLM_9713](https://us.altagenetics.com/hs-fs/hubfs/USA%20Website%20Assets/About%20Page/RLM_9713.jpg?width=2000&name=RLM_9713.jpg) ## Our People are TRUE BLUE At Alta, our TRUE BLUE people are our greatest asset. When we say we're TRUE BLUE, it means that we're innately driven to create value, be trustworthy in all we do, and strive to deliver real, measurable results. We carefully select industry experts who live and love this culture, ensuring that our clients have a dedicated partner and advisor that creates value for their operation. [Meet the Team ](https://us.altagenetics.com/about/people?hsLang=en) ## Careers & Internships ![Work with Us](https://us.altagenetics.com/hs-fs/hubfs/Work%20with%20Us.jpg?width=700&height=467&name=Work%20with%20Us.jpg) ### Join Our Team Help beef and dairy producers reach their goals and build their best future herd by joining our TRUE BLUE team of industry experts. [Explore Careers](https://us.altagenetics.com/about/careers?hsLang=en) ![Alta Interns](https://us.altagenetics.com/hs-fs/hubfs/Alta%20Interns.jpg?width=700&height=467&name=Alta%20Interns.jpg) ### Intern With Us Elevate your skills in genetic consulting, reproductive management, activity monitoring technologies, and more through a summer internship. [Explore Internships](https://us.altagenetics.com/about/internships?hsLang=en) ## Get in Touch With Our Team Whether you’re interested in our products, support, career opportunities, or something else, we’d love to connect with you! **Contact us today to be connected with one of our TRUE BLUE team members.** [Contact Us](https://us.altagenetics.com/contact?hsLang=en) [![Alta](https://us.altagenetics.com/hubfs/Alta_Genetics_June2025/Logo/Alta-White_withMission.svg "Alta")](https://us.altagenetics.com/?hsLang=en) ## Download the Bull Search App [![apple-button-app](https://us.altagenetics.com/hs-fs/hubfs/Alta_Genetics_June2025/Images/apple-button-app.png?width=136&height=40&name=apple-button-app.png) ](https://apps.apple.com/us/app/alta-bull-search/id1088825451) [![google-app-button](https://us.altagenetics.com/hs-fs/hubfs/Alta_Genetics_June2025/Images/google-app-button.png?width=134&height=40&name=google-app-button.png) ](https://play.google.com/store/apps/details?id=com.altagenetics.bullsearch&hl=en_US&pli=1) --- Search - [Dairy Genetics](https://us.altagenetics.com/dairy) - [Custom Genetic Plans](https://us.altagenetics.com/dairy/custom-genetic-plans) - [Sire Designations](https://us.altagenetics.com/dairy/designations) - [Find an Alta Dairy Advisor](https://us.altagenetics.com/dairy/rep) - [Our Dairy Sires](https://bullsearch.altagenetics.com/us/BS/List) - [Beef Genetics](https://us.altagenetics.com/beef) - [Find an Alta Beef Advisor](https://us.altagenetics.com/beef/rep) - [Our Beef Sires](https://altabeef.com/search/breed) - [Beef x Dairy](https://us.altagenetics.com/beef-dairy) - [FeedWise ONYX Program](https://us.altagenetics.com/beef-dairy/feedwise-onyx) - [Alta BULLSEYE](https://us.altagenetics.com/beef-dairy/bullseye) - [Products](https://us.altagenetics.com/products) - [Alta COW WATCH Activity Monitoring](https://us.altagenetics.com/products/cow-watch) - [Alta FRESH START Colostrum](https://us.altagenetics.com/products/fresh-start) - [RumiLife CAL24 Calcium Boluses](https://us.altagenetics.com/products/rumilife-cal24) --- - Education - [Knowledge Library](https://us.altagenetics.com/knowledge) - [On-Farm Resources](https://us.altagenetics.com/resources) - [Alta U](https://us.altagenetics.com/education/alta-u) - [Dairy Manager School](https://us.altagenetics.com/education/dairy-manager-school) - [About](https://us.altagenetics.com/about) - [TRUE BLUE People](https://us.altagenetics.com/about/people) - [Careers](https://us.altagenetics.com/about/careers) - [Internships](https://us.altagenetics.com/about/internships) ### [Contact Us](https://us.altagenetics.com/contact?hsLang=en) - [+1-800-932-2855](tel:+1-800-932-2855) - [info@altagenetics.com](mailto:info@altagenetics.com) - N8452 Airport Rd, Watertown, WI 53094 --- Search [Privacy Policy](https://us.altagenetics.com/privacy-policy?hsLang=en) [Terms & Conditions](https://us.altagenetics.com/terms-conditions?hsLang=en) ©Copyright Alta Genetics Inc. 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