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Who We Are
Alta Genetics is a global leader in the production, marketing, and distribution of beef and dairy cattle genetics, with retail operations in 13 countries and wholesale partners in more than 55 countries. We provide consulting services and solutions that range from activity monitoring to calf nutrition, reproduction, and herd management programs. Through industry-leading training and development programs, we aspire to be the most resourceful, valuable, and trusted partner for progressive dairy farms and beef ranches.
Create Value. Build Trust. Deliver Results.
This isn't just our mission; it’s a promise we make to farmers just like you every day.
Backed by a team of experts, we love and live this business and industry. We take our role as a partner to progressive dairy and beef farms seriously, prioritizing strong long-term relationships that last generations. We’re able to build these strong bonds because we deliver on our promise to create value, build trust, and deliver results.
We're Proud to Be Different
Experts in Custom Genetic Plans
Forget the days of using generic industry indexes to choose sires! We use real-time data, cutting-edge technology, and industry expertise to create genetic plans that are designed to accelerate genetic progress and deliver measurable results for your operation.
The 4-EVENT COW Approach
Cows that are trouble-free and profitable are every farmer's dream, and it's our mission to find solutions that create this kind of cow for our clients. Every product, tool, and service we offer has been carefully selected to help cows reach their full potential.
Our Commitment to Farms
You deserve more than just having a product delivered to your door. When you choose Alta, you gain access to our TRUE BLUE team of experts who provide on-the-ground support and long-term strategies to help improve herd performance and overall profitability.
Our History: A Journey 100 Years in the Making
1910
Carnation Farms is formed
1968
Doug Blair creates the Western Breeder Service in Canada
1975
Western Breeders Service begins marketing Holstein semen
1975
Wijnand Pon begins marketing Canadian Holstein semen in the Netherlands
1985
Landmark Genetics is formed in the US, replacing Carnation Farms’ breeding division
1986
Alta Genetics is formed, specializing in embryo transfer research
1988
Western Breeders Service merges with Alta Genetics
1993
Alta Genetics becomes publicly traded on the Toronto Stock Exchange
1995
Alta Genetics merges with Landmark Genetics
1996
Koepon Holding in the Netherlands and Alta Genetics begin a joint venture
2000
Koepon Holding purchases Alta Genetics, making Alta the world's largest privately owned AI company
2000
Alta grows into 13 retail countries with production centers in 6 countries
2000
The Alta ADVANTAGE program is formed, revolutionizing the way farmers approach dairy genetic planning
2001
Alta develops Alta CONCEPT PLUS, a first-of-its-kind sire fertility evaluation
2018
Koepon Holding and CRI merge to form URUS
Our People are TRUE BLUE
At Alta, our TRUE BLUE people are our greatest asset. When we say we're TRUE BLUE, it means that we're innately driven to create value, be trustworthy in all we do, and strive to deliver real, measurable results. We carefully select industry experts who live and love this culture, ensuring that our clients have a dedicated partner and advisor that creates value for their operation.
Careers & Internships
Join Our Team
Help beef and dairy producers reach their goals and build their best future herd by joining our TRUE BLUE team of industry experts.
Intern With Us
Elevate your skills in genetic consulting, reproductive management, activity monitoring technologies, and more through a summer internship.