We’re committed to help you make the most of your genetic investment with the industry’s leading sire fertility evaluation, Alta CONCEPT PLUS.

An alta concet plus calf

Why choose Alta CONCEPT PLUS?

We choose Alta CONCEPT PLUS as our single means to evaluate sire fertility, so you can be confident that it’s the most accurate sire fertility evaluation in the industry.

Using Alta sires with the coveted CONCEPT PLUS designation will give you the added conception rate boost to make the most of your genetic investment.