Make informed decisions that impact your herd’s profitability when you pair advanced Alta COW WATCH technology with expert support and consultation from your trusted Alta advisor.

Alta COW WATCH combines an unmatched range of features in a single and highly advanced, yet easy-to-use system.


Proven electronic iSO-compliant cow identification in all your automated systems such as milking, feeding and sorting, & routing equipment

Heat detection

Alerts you about the optimal moment to inseminate for the highest chance of conception. Provides additional repro insights to identify cows with irregular heats, and non-cycling or non-pregnant cows

Health monitoring

Offers proactive individual health monitoring for early detection of health issues, intensive monitoring of transition cows, and post-treatment recovery

Group performance trends

Charts the behavior patterns of your pens, and entire herd, to evaluate the impact of management decisions

Flexible SmartTag features

Choose the SmartTag Neck or Leg with the features fitting your dairy farm management style

Real-time info on all devices

All team members have access to real-time and relevant insights fitting everyone's needs

Simple integration and connection

Easily connect Alta COW WATCH to your farm automation systems and dairy management programs

Cow locating

Locate cows needing attention or treatment quickly and easily. See and follow their real-time position on your barn map

Expert support from trusted Alta advisors

When you install Alta COW WATCH, you install Alta. Your Alta team is ready to take you to the next level!

Return on Investment

ROI from repro

$ 0


Figures calculated on improving preg rate from 18 to 23 on a 300-cow herd, using the UW Dairy Management ‘Value of Reproductive Improvement’ calculator tool

ROI from healthy cows

To prevent is better than to react

Act on early health alerts from Alta COW WATCH to prevent paying the high costs of disease.


$ 0

RP & Metritis

$ 0


$ 0


$ 0

Left DA

$ 0


$ 0
Costs account for veterinary and treatment cost, farm labor, lost milk production, discarded milk, culling cost, extended days open, and death.
D. Liang, D., Arnold, L.M., Stowe, C.J., Harmon, R. J., Bewley, J. M. (2017). Estimating US dairy clinical disease
costs with a stochastic simulation model. Journal of Dairy Science, 100 (2), 1472-1486

“My favorite part of using Alta COW WATCH on a daily basis is looking at the dashboard. I bring it up every morning, looking at the overall herd deviation, as well as any pens that are off feed, or just not right. You walk through at any one point in time and you can see a lot of things that happen but having a 24-hour surveillance on the cows – unbiased – it gives you the ability to watch the cows’ natural habits.”

Ryan Schultz
Assistant Dairy Operations Manager, Pagel’s Family Business

How it works

Click on the image to enlarge.

What makes Alta COW WATCH Irreplaceable for These Dairies?

"Alta COW WATCH has enabled us to become more efficient through massively improving our fertility. In turn, this has led to reduced semen usage, healthier cows, and increased milk production."
Dan Harries
Velindre Farm, UK - 1000 cows
"The benefit of the rumination and health alerts has changed the management on the farm and more than paid for the system!"
Jon Bult
Somerset, UK - 400 cows
“With the support with Alta, they keep teaching us how to use Alta COW WATCH more and more. Every time they're learning something new with the system, they’re coming back and teaching us so we can implement them and help the dairy out.”
Steve Lambrecht
Dairy Dreams, WI - 3000 cows
"Alta COW WATCH and the backup received from the Alta team transformed herd performance. It's also been a game changer on maiden heifers, No one at Haregrove would want to be without it."
The Anthony Family
Haregrove Farm, UK - 500 cows